For med spas looking to attract more local clients, Google Business Profile (formerly Google My Business) is one of the most powerful and free marketing tools available. When optimized correctly, your profile can drive more bookings, improve visibility in local search results, and establish trust with potential clients.
In this post, you’ll learn how to fully optimize your Google Business Profile (GBP) and turn it into a client-generating machine.
Complete Every Section of Your Profile
Google rewards completeness. Many med spas skip over essential fields that affect visibility and user trust. Start by making sure your business name, address, and phone number (NAP) are accurate and consistent with your website and citations.
Fill out every section including:
- Business description
- Services and treatments offered
- Hours of operation (including holiday hours)
- Website and appointment booking links
- Business categories (use “Medical Spa” as primary)
A fully completed profile tells Google that your business is active and trustworthy.
Add High-Quality Photos and Videos
Visuals are everything in the med spa industry. Before booking an appointment, people want to see what your clinic looks like, what services you offer, and the results you deliver.
Upload:
- Exterior and interior shots of your spa
- Photos of your staff (with permission)
- Before-and-after images (with client consent)
- Videos of treatments, walk-throughs, or testimonials
Use JPG or PNG formats and name your image files with relevant keywords before uploading (e.g., “botox-treatment-room.jpg”).
Choose the Right Categories and Services
Your primary category should be “Medical Spa” but don’t stop there. Add secondary categories such as:
- Skin care clinic
- Laser hair removal service
- Facial spa
- Weight loss service
Then add specific services under the “Services” tab. Include short descriptions for each and mention key phrases your audience might search (like “HydraFacial,” “Microneedling,” “Botox injections,” etc.).
This helps Google connect your med spa with the right local searches.
Write a Keyword-Rich Business Description
The business description section is your chance to highlight your expertise, specialties, and service area — all while using keywords naturally.
Good example:
“Revive Med Spa offers advanced skincare, anti-aging, and body contouring treatments in Miami. Our services include Botox, dermal fillers, laser hair removal, and customized facials. We help clients feel confident in their skin.”
Avoid keyword stuffing. Keep it human, helpful, and local.
Enable Booking and Messaging
Google allows direct appointment booking through platforms like Square, Vagaro, and Mindbody. If your software is integrated, link it to your profile so users can book with one click.
Also, enable the “Messaging” feature so potential clients can ask quick questions. This boosts engagement and conversion rates.
Collect and Respond to Reviews
Online reviews are one of the strongest ranking factors for local SEO. Ask happy clients to leave a review on Google after their appointment — either via text, email, or printed QR codes in your spa.
Always respond to each review:
- Thank happy clients by name
- Address any negative feedback professionally
- Include treatment names or keywords naturally
Example:
“Thank you for your kind words, Sarah! We’re so glad you loved your HydraFacial. Can’t wait to see you again soon!”
Post Regular Updates and Offers
Google Posts appear directly in your business profile and are a great way to keep your audience engaged.
Post 1–2 times per week with content such as:
- Monthly offers or discounts
- New treatment announcements
- Skin care tips
- Behind-the-scenes staff photos
Use high-quality images and always include a call to action like “Book Now,” “Call Today,” or “Learn More.”
Use Local Keywords in Q&A
The Q&A section lets people ask questions about your med spa — but you can also seed it with common queries.
Post and answer questions like:
- “Do you offer laser hair removal in [city]?”
- “What’s the recovery time for Botox treatments?”
- “Is parking available near the spa?”
These give you more chances to show up in voice search and long-tail queries.
Monitor Insights and Make Adjustments
Google provides Insights data showing how people find your profile, what actions they take, and which photos get the most views.
Use this data to:
- Update underperforming images
- Improve CTA buttons
- Add missing keywords in services or posts
Local SEO is not one-and-done — optimization is ongoing. Keep refining your profile as your med spa grows.