Running a med spa is about more than providing top-notch services—you need a smart, consistent marketing plan to attract new clients and keep current ones coming back. The best approach? A monthly marketing calendar that ensures you stay visible, relevant, and profitable all year long. Here’s a breakdown of what your monthly med spa marketing plan should look like, including strategies, tips, and tools to implement at the right time.
January: Jumpstart the Year
Promote “New Year, New You” specials
Run body contouring and detox packages
Send out a goal-setting email campaign
Refresh your website banners and homepage visuals
Plan out social media and blog topics for Q1
Focus: New beginnings, weight loss, skin resets, health goals
February: Focus on Self-Love & Valentine’s Day
Launch couple’s packages or “treat yourself” promos
Share skincare gift guides on social media
Offer gift card bundles for Valentine’s gifting
Host a small in-spa event or giveaway
Post romantic or pampering-themed content
Focus: Love, romance, self-care, gifting
March: Spring Prep Begins
Promote treatments for spring-ready skin (facials, laser hair removal)
Share tips for post-winter skincare
Begin promoting body treatments for summer prep
Add a blog post or video about spring beauty trends
Refresh your Google My Business photos
Focus: Renewal, exfoliation, getting summer-ready
April: Glow-Up Season
Market “Spring Glow” facial or peel packages
Run referral contests for loyal clients
Share before-and-after results on Instagram and Reels
Offer free consultations or skin analysis week
Launch Facebook/Instagram ad campaigns
Focus: Skin health, glowing complexions, social proof
May: Mother’s Day & Skin Awareness
Launch a “Mother’s Day Makeover” or pamper package
Promote SPF products and skin cancer awareness
Highlight anti-aging and wrinkle-reduction treatments
Collaborate with local businesses on cross-promos
Host a mom-daughter facial day
Focus: Appreciation, sun safety, anti-aging, gift ideas
June: Summer Vibes & Travel Skincare
Create bundles for travel-sized skincare products
Promote body sculpting, waxing, or laser packages
Send email reminders about sunscreen reapplication
Run a “Hot Summer Skin” blog and social series
Optimize your site for summer keywords
Focus: Travel, summer skin prep, body confidence
July: Mid-Year Refresh
Highlight mid-year “reboot” packages
Share client testimonials and case studies
Analyze your digital ads and adjust targeting
Host a “Christmas in July” sale or flash deal
Run a poll or quiz on your Instagram Stories
Focus: Refresh, review, engagement building
August: Back-to-School & Skin Recovery
Target teachers, students, and parents with stress-relief packages
Promote acne treatments or teen facials
Share quick skin recovery tips post-summer
Encourage fall pre-booking for treatments
Add more blog content around fall skincare
Focus: Family, skincare recovery, targeting specific groups
September: Fall Rejuvenation
Market chemical peels and laser treatments for sun damage
Share back-to-routine beauty tips on Instagram
Start promoting loyalty programs or memberships
Introduce a new service or product for fall
Partner with a local health coach or yoga studio
Focus: Skin repair, fall reset, customer retention
October: Spooky Beauty + Pre-Holiday Prep
Run “Boo-tox” or “Spooky Specials”
Share Halloween-themed posts (costume-ready makeup, etc.)
Offer special deals on laser resurfacing or peels
Start building email lists for holiday campaigns
Launch a “Holiday Glow” waitlist
Focus: Fun themes, prepping for holidays, growing audience
November: Gratitude & Black Friday
Run pre-Black Friday skincare deals
Send thank-you messages or gifts to VIP clients
Offer gift card discounts for the holidays
Launch early booking incentives for December
Highlight gratitude in all messaging
Focus: Giving back, holiday marketing, appreciation
December: Holidays + Year-End Push
Promote last-minute gifts and packages
Share results-focused treatments for holiday events
Post holiday-themed behind-the-scenes videos
Thank your team and clients publicly
Send a “Year in Review” email or social post
Focus: Festivity, final sales push, emotional branding
Conclusion
A consistent, monthly marketing plan helps your med spa grow in a strategic and manageable way. By aligning your promotions with seasons, trends, and client behavior, you’ll keep your spa top-of-mind—and keep your schedule booked. Ready to implement this? Turn it into a calendar, automate your emails, and start scheduling your posts now.