Attract more clients and grow your med spa business with our proven Medical Spa SEO strategies.
New clients are the lifeblood of any aesthetic business – this is an irrefutable fact! However, countless providers of med spa services struggle to attract the right audience. If you’re seeking med spa SEO support, chances are you’re facing the same challenges as many other professionals in the beauty and aesthetics industry.
In today’s digital landscape, where online visibility is crucial, how can you ensure that your med spa website stands out? If your pages aren’t reaching potential clients, how can you grow your clinic?
As a med spa professional, your priority is delivering the highest quality of aesthetic treatments. But mastering search engine optimisation (SEO) to boost your Google rankings requires time and expertise that could be better spent on client care. Without a strategic SEO approach, increasing website traffic and generating new inquiries becomes an uphill battle.
Fortunately, we have the solution.
At Doctor Care Marketing, we use SEO as a powerful tool to expand your online presence and boost your revenue. Our team of experienced SEO specialists goes beyond just offering a service—we focus on delivering tangible results that make a real impact on your bottom line. With over a decade of experience, we know exactly what it takes to help a med spa like yours reach the top of Google rankings and dominate your industry.
While you focus on providing excellent client care, we handle the task of attracting new clients. By leveraging key search engine ranking factors, we implement effective strategies including local SEO, keyword research, organic search optimisation, and high-quality content creation. Our goal is to help your website climb the search results across all major search engines, ensuring maximum visibility and long-term success.
By partnering with Doctor Care Marketing, you give yourself the opportunity to benefit from years of experience in the digital marketing industry. With over a decade of working with aesthetic and med spa businesses, we have learned how to get websites seen by potential clients and how to use SEO to effectively promote beauty and wellness services. Ready to learn more about how our med spa SEO services can help you find more clients online? Here’s a simple outline of our SEO process and techniques:
Our local LEO strategies are designed to help your business page get found by potential patients in your local area. These services will include creating local suburb landing pages, Google Profile management, and local link building to get your medical practice on appropriate directory listings.
If you want your website to climb the rankings, then the site itself needs to be targeting the unique ways that your patients search for services. Using meta tags, image optimisation, and interlinking, we will optimise your site to rank for important keywords.
To get your medical practice website ranking highly, you need to build trust and authority within search engine algorithms. doctor care marketing can help you achieve this by utilising industry-relevant link building and citation building strategies.
Doctor Care Marketing wants to boost the EEAT (experience, expertise, authoritativeness, and trustworthiness) ranking of your website. This is especially crucial for businesses in the healthcare industry, who need to make use of YMYL (your money or your life) marketing to establish the real-world effects of their work. We will supply AHPRA-compliant content, making use of target keywords, and attracting patients with ongoing content marketing. This may include blogs or other ongoing content strategies.
Medical SEO doesn’t only rely on keywords and content. The doctor care marketing team will also be able to target the technical aspect of search engine optimisation. To do this, we will work on your site speed and mobile responsiveness, and optimise your website to be crawled by Google.
Your website needs to be optimised to provide the best user experience possible. By enhancing the user experience of your website, we will boost engagement with your business and ultimately increase the conversion rate of traffic to customers.
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✅ Rank on Google for your primary keywords and dominate the local search area
✅ Stand out as a well-recognised business in your industry and location
✅ Attract the right patients to your site and engage them with quality content
✅ Understand your progress and results with premium tracking and ROI reporting
✅ Experience reliable new patient numbers and watch your practice revenue grow
✅ Correspond with a dedicated, Melbourne-based campaign manager
✅ Benefit from our industry expertise and decade of SEO results
Our med spa SEO services are fully customizable to meet the unique needs of your business. We aim to get your med spa website to rank at the top with just one Google search, but there are multiple strategies to achieve that. To determine the best approach for your business, we conduct a Comprehensive Competitor Positioning Analysis. Here’s what you’ll gain:
✅ Know your current ranking and the reasons behind it
✅ Get detailed insights into your website’s performance
✅ Identify gaps between your spa and top competitors in SEO rankings
✅ Learn what it takes to outrank your competition across search engines
✅ Develop a data-driven action plan for med spa SEO success
Using our proprietary software, we analyze the web and compare your site against the top-performing med spa businesses in your area.
👉 Stop guessing—trust the data!
Get recommendations based on more than 6 years of experience helping hundreds of med spas and aesthetic clinics. This strategy works. Reduce the overwhelm and discover what you NEED to do.
Search Engine Optimisation (SEO) is a digital marketing service that improves your spa’s visibility in the SERP (search engine results page). Med Spa SEO targets specific keywords, meaning you attract potential clients searching for particular treatments related to your services, increasing the volume and relevancy of your website traffic. In everyday language, this means that when someone searches Google for a med spa or service in your location – they’ll see you first!
We measure SEO success by tracking the key performance indicators (KPIs) that matter most to med spa growth:
Google rankings for your target treatments (e.g., Botox, Hydrafacial, Laser Hair Removal)
Website traffic from organic search
Local visibility via your Google Business Profile
Conversion rates — how many website visitors book consultations or appointments
Lead generation — phone calls, contact form submissions, and online bookings
Return on investment (ROI) — showing you how SEO is driving revenue to your spa
We provide monthly reports with clear insights, so you always know how your SEO campaign is performing.
The cost of SEO for a med spa depends on your goals, competition, and the current state of your website. Pricing generally ranges from:
$500–$1500/month for smaller local spas
$1500–$3000/month for growing multi-location clinics or those in competitive metro areas
All our packages include custom strategies, content creation, local SEO, and full campaign management. We also offer a free SEO audit so you can see exactly what you need before investing.
SEO is a long-term investment, not a quick fix. Here's what to expect:
Months 1–2: Audit, strategy, and optimisation setup
Months 3–5: Keyword rankings begin to improve, website traffic starts growing
Months 6–9+: Significant increases in local visibility, leads, and client bookings
For most med spas, noticeable results come within 3–6 months, and strong ROI is often seen by month 9–12. The more competitive your area and services, the more time and effort it takes.
| SEO | Google Ads |
|---|---|
| Long-term strategy with sustainable results | Instant visibility, short-term results |
| Generates free organic traffic | You pay per click |
| Builds credibility and trust over time | Labeled as "sponsored" (less trust) |
| Higher ROI over time | Quick leads but costs add up fast |
| Results grow and compound | Stops when you stop paying |
For med spas, a well-optimized SEO strategy builds your brand’s authority and brings in long-term, consistent client bookings — unlike ads which vanish when the budget stops.
Doctor Marketing Care is a digital agency specializing in SEO, paid marketing, cold email marketing, and web design, delivering results-driven solutions.
